Programme

Title Time
Registration opens. Welcome tea and coffee 09:15 - 09:45
Welcome from SportBusiness, iGaming Business and Pinsent Masons LLP. 09:45 - 10:00
Panel: The legal landscape - changes over the past 12 months. 10:00 - 10:30
Panel: Match fixing – A winnable war? Sport and gaming both have their own important role to play in eradicating this practice, but for it to be truly successful they must work in partnership. 10:30 - 11:15
Morning coffee and networking 11:15 - 11:45
Panel: Sport, Gaming and Television – An Eternal triangle? Sportsbook spend has become a mainstay of advertising / programme sponsorship around televised sport. But can the current level of spend be maintained? 11:45 - 12:30
Networking lunch 12:30 - 13:30
Case Study 1: Club sponsors. What do sportsbooks hope to achieve by sponsorship? What methods do they use to measure the ROI and what are they KPI’s they used to evaluate a successful partnership. 13:30 - 14:00
Research presentation by ComScore 14:00 - 14:30
Presentation: Changing platforms. Fans are now consuming sport across numerous platforms at any given time. This session will look at how sportbooks can maximise the user experience across platforms and gain deeper engagement. 14:30 - 15:15
Afternoon coffee and networking 15:15 - 15:45
Case Study 3: How new technology is changing in stadia advertising? Digital pitch side advertising offers new opportunities away from brand awareness and towards a call to action while at live sporting events. 15:45 - 16:15
Presentation: Gaming and Responsible Marketing: Nice to Have or Survival Essential – Lessons from the Lottery Business 16:15 - 16:45
Closing remarks 16:45 - 17:00
Networking drinks 17:00 - 19:00